In our increasingly digital world it seems odd to be writing a post about the demise of an online publication that covers digital PR. Vikki Chowney, editor of Reputation Online, has today revealed that the site is closing with immediate effect after a sudden reorgansation by owners Centaur. They are also ceasing publication of New... Continue Reading →
Can I use your copy socially? A non-definitive or legally binding post with a Creative Commons Licence.... Copyright is an area of law that affects everyone involved in media, marketing and PR. And don't think it doesn't. In recent weeks there have been a flurry of stories about media outlets using bloggers copy and photographs... Continue Reading →
I'd like to think that I'm not courting controversy by saying marketeers and businesses are becoming too reliant on Facebook. Today, Facebook has announced an array of new products and services that will make every marketer and digital geek rub their hands with glee. Some of the new bells and whistles will be great for... Continue Reading →
Analytics always sounds like a very techy word. Something that those who undertake the public-facing PR and marketing activities leave to those hidden away in dark rooms who like stats and tech data. But analytics isn't that. And if that's your view then you're missing a very big chunk of insight. I'm sure that most... Continue Reading →
There was a key announcement yesterday that I don't think received the coverage or comment it deserved. No, it wasn't the latest iPhone 4. It was the latest funding round secured and completed by UK-based AudioBoo, the company behind the web and mobile audio platform. I only picked up on the financial announcement late yesterday... Continue Reading →
Listen to my AudioBoo post about recent articles and comments on compelling content and its importance in interacting with target audiences and markets. Listen!