Taking that “big idea” to the next business level

Mention the word entrepreneur to anyone and they'll most likely think of millionnaires and members of the BBC Dragon's Den television programme. But how far from the truth could they be. Look up the word in the dictionary (Oxford). Entrepreneur: Person who who organizes a commercial undertaking. So no mention of financial means or wealth.... Continue Reading →

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Royal wedding and the PR spin-offs

A right royal affair So the media frenzy over the wedding of Prince William and Kate (or is it Katherine?) Middleton continues. First it was the announcement and now it's the venue for the big event. Next it'll be the dress no doubt? PR people are having a field day on all sides. While the... Continue Reading →

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