The FIFA brand

Brand reputation Putting aside the decision on the winning bid for the 2018 World Cup, FIFA, the governing body of world football has raised more questions than it has answered as a result of its big PR event in Zürich. More importantly, has its brand been tarnished further not by the media allegations before the... Continue Reading →

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Did I say that?

Twitter has once again hit the headlines for what some might  say the wrong reasons. But the latest personality to hit the news for  'tweeting' their thoughts once again raises the issue of online personal and corporate reputation. England cricketer Kevin Pietersen had a bit of an outburst on his Twitter account about not being... Continue Reading →

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