It’s your reputation, so protect it?

I'm lucky enough to occasionally escape the office and meet up with small businesses and sole traders in Wales and the West Midlands to talk about social media and its value within the public relations and media relations toolkit. During these workshops I'm not only surprised at the number of businesses yet to appreciate the... Continue Reading →

Reputation is everything as online ceases

In our increasingly digital world it seems odd to be writing a post about the demise of an online publication that covers digital PR. Vikki Chowney, editor of Reputation Online, has today revealed that the site is closing with immediate effect after a sudden reorgansation by owners Centaur. They are also ceasing publication of New... Continue Reading →

Banks and social media – my response

Banks and social media Econsultancy's UK Editor, Graham Charlton (@grahamcharlton) posted a piece asking how banks can make the most of social media. The article includes a discussion with First Direct's PR head, Amanda Brown, about how the bank is using social media to its advantage. The article can be found through this link. My... Continue Reading →

A targeted world

Public Relations professionals need to be more targeted in their approach to proactive media announcements instead of spamming journalists who are not necessarily relevant or interested in the subject matter.

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