A targeted world

Public Relations professionals need to be more targeted in their approach to proactive media announcements instead of spamming journalists who are not necessarily relevant or interested in the subject matter.

Corporate PR

The International Public Relations Association (IPRA) are apparently urging PR professional to become the corporate diplomats of their organisations (see PR Week). A gold paper (whatever that is) going before the organisation's global conference in Beijing, China, sets out an agenda to overhaul the role of PRs. Having held a role in an organisation that... Continue Reading →

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