PR in 2011. What next?

I don't have a crystal ball, but... It's that time of year once again and as I sit here pondering what 2011 will bring in PR terms, I can't help feeling that the next year could bring some significant changes to the industry, or at least forcing PRs to adapt and adopt much more of... Continue Reading →

The FIFA brand

Brand reputation Putting aside the decision on the winning bid for the 2018 World Cup, FIFA, the governing body of world football has raised more questions than it has answered as a result of its big PR event in Z├╝rich. More importantly, has its brand been tarnished further not by the media allegations before the... Continue Reading →

Banks and social media – my response

Banks and social media Econsultancy's UK Editor, Graham Charlton (@grahamcharlton) posted a piece asking how banks can make the most of social media. The article includes a discussion with First Direct's PR head, Amanda Brown, about how the bank is using social media to its advantage. The article can be found through this link. My... Continue Reading →

Poacher turned game-keeper

Is it just me or are more journalists than ever taking the age-old route of moving from journalism and into the realms of media and public relations? In recent months there appears to have been more headlines in the PR industry news about senior media execs and middle-ranking journalists either being head-hunted or just simply... Continue Reading →

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