DM vs E-mail

I'm intrigued by a supplement published by B2B Marketing regarding good old fashioned direct mail (through the post) versus e-mail and associated comms. The supplement provides some interesting stats (Source: Hall and Partners) about the attributes associated between the two marketing methods. Here are some examples: Gives me better impression of the company: DM, 53%;... Continue Reading →

WordPress.com.

Up ↑