It’s your reputation, so protect it?

I'm lucky enough to occasionally escape the office and meet up with small businesses and sole traders in Wales and the West Midlands to talk about social media and its value within the public relations and media relations toolkit. During these workshops I'm not only surprised at the number of businesses yet to appreciate the...

Reputation is everything as online ceases

In our increasingly digital world it seems odd to be writing a post about the demise of an online publication that covers digital PR. Vikki Chowney, editor of Reputation Online, has today revealed that the site is closing with immediate effect after a sudden reorgansation by owners Centaur. They are also ceasing publication of New...

The FIFA brand

Brand reputation Putting aside the decision on the winning bid for the 2018 World Cup, FIFA, the governing body of world football has raised more questions than it has answered as a result of its big PR event in Zürich. More importantly, has its brand been tarnished further not by the media allegations before the...

Banks and social media – my response

Banks and social media Econsultancy's UK Editor, Graham Charlton (@grahamcharlton) posted a piece asking how banks can make the most of social media. The article includes a discussion with First Direct's PR head, Amanda Brown, about how the bank is using social media to its advantage. The article can be found through this link. My...

A targeted world

Public Relations professionals need to be more targeted in their approach to proactive media announcements instead of spamming journalists who are not necessarily relevant or interested in the subject matter.

Did I say that?

Twitter has once again hit the headlines for what some might  say the wrong reasons. But the latest personality to hit the news for  'tweeting' their thoughts once again raises the issue of online personal and corporate reputation. England cricketer Kevin Pietersen had a bit of an outburst on his Twitter account about not being...

PR ghouls and ghost writers

Ghost writing has been about for a very long time. But even in today's social media age it is proving to be a contentious issue. The latest debate was raised during a B2B event organised by Dell two weeks ago. It arose from a comment about whether ghost written blogs were legal or not. To me...