Can I use your copy socially? A non-definitive or legally binding post with a Creative Commons Licence.... Copyright is an area of law that affects everyone involved in media, marketing and PR. And don't think it doesn't. In recent weeks there have been a flurry of stories about media outlets using bloggers copy and photographs... Continue Reading →
Facebook. Too much reliance as a channel to market?
I'd like to think that I'm not courting controversy by saying marketeers and businesses are becoming too reliant on Facebook. Today, Facebook has announced an array of new products and services that will make every marketer and digital geek rub their hands with glee. Some of the new bells and whistles will be great for... Continue Reading →
Compelling content – Why isn’t it higher up the priority list?
Listen to my AudioBoo post about recent articles and comments on compelling content and its importance in interacting with target audiences and markets. Listen!