I don't have a crystal ball, but... It's that time of year once again and as I sit here pondering what 2011 will bring in PR terms, I can't help feeling that the next year could bring some significant changes to the industry, or at least forcing PRs to adapt and adopt much more of... Continue Reading →
There are signs that the economy is doing better than most commentators, analysts and politicians had thought, following fears of a potential double-dip recession. "Britain's economy grew twice as fast as expected in the third quarter of this year, easing fears the recovery is faltering and dimming the chance of more quantitative easing from the... Continue Reading →
I'd like to think that I'm not courting controversy by saying marketeers and businesses are becoming too reliant on Facebook. Today, Facebook has announced an array of new products and services that will make every marketer and digital geek rub their hands with glee. Some of the new bells and whistles will be great for... Continue Reading →
For a business that started just over 12 months ago to be valued at £63.65 million today is a phenomenal achievement. What's more bizarre is the fact that the business as it stands does not actually have a substantial income stream as such. Foursquare, the location-based social media network has raised £13.4 million ($20 million)... Continue Reading →
Listen to my AudioBoo post about recent articles and comments on compelling content and its importance in interacting with target audiences and markets. Listen!
FT.com is reportedly about to team up with geolocation/social media site, FourSquare, to target and pull new readers over its paywall. The innovative move will see the online channel of the FT, which is one of the only major media outlets to successfully harness a paywall to date, offering free access to a few lucky FourSquare users who... Continue Reading →
Reputation is everything. Whether corporate or personal, your reputation can help or hinder you. I am always amazed at how many businesses and individual professionals fail to place reputation as a priority or see the significance of it on their brand, particularly on-line. There is a saying: "Live by the sword - die by the sword."... Continue Reading →