I don't have a crystal ball, but... It's that time of year once again and as I sit here pondering what 2011 will bring in PR terms, I can't help feeling that the next year could bring some significant changes to the industry, or at least forcing PRs to adapt and adopt much more of... Continue Reading →
Can I use your copy socially? A non-definitive or legally binding post with a Creative Commons Licence.... Copyright is an area of law that affects everyone involved in media, marketing and PR. And don't think it doesn't. In recent weeks there have been a flurry of stories about media outlets using bloggers copy and photographs... Continue Reading →
Listen to my audio blog on why I'm looking forward to the new developments planned by AudioBoo. Listen!
Listen to my AudioBoo post about recent articles and comments on compelling content and its importance in interacting with target audiences and markets. Listen!
Can the two go together? Well, yes. At least in my case. I am a private person in that what is personal is kept personal - home, family and friends. But I’m in PR, marketing and publishing and you cannot be a shrinking violet in this industry. I’m also a writer and former journalist -... Continue Reading →
Ghost writing has been about for a very long time. But even in today's social media age it is proving to be a contentious issue. The latest debate was raised during a B2B event organised by Dell two weeks ago. It arose from a comment about whether ghost written blogs were legal or not. To me... Continue Reading →