Facebook. Too much reliance as a channel to market?

I'd like to think that I'm not courting controversy by saying marketeers and businesses are becoming too reliant on Facebook. Today, Facebook has announced an array of new products and services that will make every marketer and digital geek rub their hands with glee. Some of the new bells and whistles will be great for... Continue Reading →


Paid for content – is it compelling?

Newspaper proprietors and publishers are looking for any way to commercialize their online channels - and paid for content is one avenue they are actively pursuing. As I write this post, Rupert Murdoch is said to be in discussions with Microsoft about how his News Corporation and News International companies can work with Microsoft to... Continue Reading →

Corporate reputation

When we talk about corporate reputation we generally think about crisis management and bad press. But as the world of social media continues to grow, it has become more apparent that corporate reputation can be affected by the wider blogosphere, personal websites and social networks. Last week a well known airline dismissed a number of... Continue Reading →


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