Facebook. Too much reliance as a channel to market?

I'd like to think that I'm not courting controversy by saying marketeers and businesses are becoming too reliant on Facebook. Today, Facebook has announced an array of new products and services that will make every marketer and digital geek rub their hands with glee. Some of the new bells and whistles will be great for... Continue Reading →

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Don’t drop Foursquare

Location-based social media has rapidly taken off over the past two years - just look at Foursquare. Now it's the turn of Facebook to enter the fray. But just hours after Facebook named its 'Places' at a news conference, many have been sounding the demise of Foursquare and other location-based channels  - not me. Why?... Continue Reading →

Foursquare’s locating its own feet

For a business that started just over 12 months ago to be valued at £63.65 million today is a phenomenal achievement. What's more bizarre is the fact that the business as it stands does not actually have a substantial income stream as such. Foursquare, the location-based social media network has raised £13.4 million ($20 million)... Continue Reading →

We have the co-ordinates

FT.com is reportedly about to team up with geolocation/social media site, FourSquare, to target and pull new readers over its paywall. The innovative move will see the online channel of the FT, which is one of the only major media outlets to successfully harness a paywall to date, offering free access to a few lucky FourSquare users who... Continue Reading →

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