The FIFA brand

Brand reputation Putting aside the decision on the winning bid for the 2018 World Cup, FIFA, the governing body of world football has raised more questions than it has answered as a result of its big PR event in Z├╝rich. More importantly, has its brand been tarnished further not by the media allegations before the... Continue Reading →

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Royal wedding and the PR spin-offs

A right royal affair So the media frenzy over the wedding of Prince William and Kate (or is it Katherine?) Middleton continues. First it was the announcement and now it's the venue for the big event. Next it'll be the dress no doubt? PR people are having a field day on all sides. While the... Continue Reading →

Banks and social media – my response

Banks and social media Econsultancy's UK Editor, Graham Charlton (@grahamcharlton) posted a piece asking how banks can make the most of social media. The article includes a discussion with First Direct's PR head, Amanda Brown, about how the bank is using social media to its advantage. The article can be found through this link. My... Continue Reading →

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