It’s your reputation, so protect it?

I'm lucky enough to occasionally escape the office and meet up with small businesses and sole traders in Wales and the West Midlands to talk about social media and its value within the public relations and media relations toolkit. During these workshops I'm not only surprised at the number of businesses yet to appreciate the...

PR in 2011. What next?

I don't have a crystal ball, but... It's that time of year once again and as I sit here pondering what 2011 will bring in PR terms, I can't help feeling that the next year could bring some significant changes to the industry, or at least forcing PRs to adapt and adopt much more of...

The FIFA brand

Brand reputation Putting aside the decision on the winning bid for the 2018 World Cup, FIFA, the governing body of world football has raised more questions than it has answered as a result of its big PR event in Zürich. More importantly, has its brand been tarnished further not by the media allegations before the...

Copyright, social media and why I don’t use Twitpic.

Can I use your copy socially? A non-definitive or legally binding post with a Creative Commons Licence.... Copyright is an area of law that affects everyone involved in media, marketing and PR. And don't think it doesn't. In recent weeks there have been a flurry of stories about media outlets using bloggers copy and photographs...

Banks and social media – my response

Banks and social media Econsultancy's UK Editor, Graham Charlton (@grahamcharlton) posted a piece asking how banks can make the most of social media. The article includes a discussion with First Direct's PR head, Amanda Brown, about how the bank is using social media to its advantage. The article can be found through this link. My...

Invest in PR now – and grow out of the recession

There are signs that the economy is doing better than most commentators, analysts and politicians had thought, following fears of a potential double-dip recession. "Britain's economy grew twice as fast as expected in the third quarter of this year, easing fears the recovery is faltering and dimming the chance of more quantitative easing from the...

Facebook. Too much reliance as a channel to market?

I'd like to think that I'm not courting controversy by saying marketeers and businesses are becoming too reliant on Facebook. Today, Facebook has announced an array of new products and services that will make every marketer and digital geek rub their hands with glee. Some of the new bells and whistles will be great for...