A right royal affair
So the media frenzy over the wedding of Prince William and Kate (or is it Katherine?) Middleton continues. First it was the announcement and now it’s the venue for the big event. Next it’ll be the dress no doubt? PR people are having a field day on all sides.
While the speculation continues unabated, the republicans and the royalists are already at each others throats over the wedding, its potential cost to the taxpayer and who should foot the bill at a time of austerity. But whatever your view, one thing which can be guaranteed in the run-up to the big day and the day itself, is the positive impact it will have globally on the UK and the regions. Hardly controversial?
We now have a perfect opportunity to place the UK, Wales, Scotland and Northern Ireland on to a global pedestal. Okay, it won’t be as massive an affair as the Prince’s parents ill-fated marriage back in the 1980s, but with all eyes on the bride and groom and their every move, now is the time to plan a nationwide campaign to not only attract visitors to the country, but an opportunity to enable new investment and business opportunities. In addition to the wedding, there’s the little thing of the London Olympic Games 2012 just a year later. A perfect platform for a truly British marketing and PR campaign involving all facets of government departments and agencies, industry and tourism. Surely one way to help promote UK plc and secure valuable, global media coverage and the exploding social media comment. Some reports have suggested the wedding alone could be worth in the region of £620 million to the country. I’d say that’s an extremely conservative estimate.
Meanwhile, companies are jumping on the PR bandwagon to maximise coverage. Dominos Pizza was one of the first, offering couples called William and Kate free garlic bread with their order. You’d think they’d give a bit more than that? The bookies were next, offering odds on which month the wedding would take place in and, on the back of it, getting plenty of brand coverage. The Guardian even reported on Sealy Beds’ PR company finding an angle. VisitBritain’s PR people are already pushing itinerary’s for visitors. I could go on. But The Telegraph has pulled together some of the best and worst PR announcements on the day which you can find here. Good PR or bad PR? Well, if it was your client, wouldn’t you?
Anyway, this was hardly an inspiring or technical post, but I couldn’t let the little thing of the royal wedding go past without having my say.
Photograph: healingdream / FreeDigitalPhotos.net